by Stephen Garner
On Sunday, February 11, international fashion designer Philipp Plein celebrated the launch of his first ever ‘pop-up’ concept store titled ‘No Mercy On Mercer St’ at its downtown NYC location on 40 Mercer St. Guests sipped on champagne, Heineken, and Red Bull and enjoyed performances by Christian Combs, Rich the Kid, and a DJ set by Ruckus.

The SoHo store concept was inspired by the urban, street-style atmosphere of NYC that characterizes the area, combined with an underground and edgy experience. ‘No Mercy On Mercer St’ exclusively offers limited edition styles from Plein’s existing brand collaborations, capsule collections like ‘No Mercy On Mercer Street’ and a select number of ‘See Now, Buy Now’ looks from his latest fall/winter 2018 collection, which made its debut on Saturday, February 10 during NYFW.

The artistic and creative spirit of the city flows into the store, making all the elements dynamic and upscale. The project is designed especially for this location and reflects the iconic style of Philipp Plein in every single detail. Upon entering the 2,066-square-foot space, customers will get a glimpse into Plein’s world by approaching fully covered neon shop windows which include the brand’s logo, iconic skull, Philipp Plein’s mottos and brightly lit rings displaying the merchandise.