PINEIDER OPENS FIRST U.S. FLAGSHIP

Italian heritage brand Pineider has opened its first U.S. flagship in the famed Rockefeller Center, the heart of midtown Manhattan.

Located at 59 West 49th Street, the new boutique feature’s the brand’s array of writing instruments, fine paper, notebooks, and leather goods. All Pineider products are socially responsible, designed, and manufactured in Italy, exclusively by Tuscan suppliers who cater to the best brands in the world.

The new boutique’s design is inspired by the late 19th-century, iron and glass come together with chrome and bronze details, Opaline glass bowls, and original chandeliers. Other elements such as bookcases are produced in natural iron with brass edging.

“Pineider has three locations in iconic Italian cities, Florence, Milan, and Rome, so Manhattan was a clear next step for our first U.S. store,” said Giuseppe Rossi, managing director of Pineider. “The time feels right to have a dedicated space to share our unique tools that celebrate the past and represent the future with the vibrant New York market. People are craving personal connection and the ability to communicate in an authentic way outside of the monotony of the digital world. Our pieces are enchanting jewels that convey personal identity and communicate a story, a feeling, or a connection from the past to the present. We are delighted to bring our retail boutique to Rockefeller Center – a New York staple for city locals and tourists.”