by Stephen Garner

Pitti Immagine has released more information on its much-talked-about new digital platform that will assist buyers in connecting with brands before the scheduled September trade show. Launched as a response to the extraordinary requirements of our present COVID-19 reality, “Pitti Connect” is a new and essential work tool for contributing to the relaunch of the entire fashion system.

When it launches at the end of June, Pitti Connect will allow exhibitors at the Pitti Immagine fairs (Pitti Uomo, Pitti Bimbo, Pitti Filati, Fragranze, and Super) to increase their visibility, activate business contacts, and to be supported through the process of receiving orders while complying with the traditional timing of sales campaigns.

The trade fair says that Pitti Connect will be its essential tool marketed for reaching buyers and members of the trade – even those not physically present. Users of the platform will be able to carry out scouting activities and assisted research, contact with exhibitors, plan meetings, and view collections through video chats or by means of a virtual showroom with advanced functions.

“We know all about the priorities and the challenges that fashion companies and brands are facing at this time because we at Pitti Immagine are experiencing the same ones,” said Raffaello Napoleone, CEO of Pitti Immagine. “For over a decade we have believed and invested in web evolution – with the launch of the first collaborations with the MIT in Boston and the inauguration of the e-PITTI platform, right up to the institution of the e-P Summit – and in the light of the profound digital transformation in progress that imposes innovative strategies for being competitive and looking to the future, we want to offer the very best existing technology with a totally new platform and an editorial layout that is rich in content, just like a regular magazine.”

“Pitti Connect will make it possible for exhibitors not only to better communicate all the facets of their brand identity but will also have advanced functions for managing access to the marketplace and the order phase,” added Agostino Poletto, general manager of Pitti Immagine. “In fact, we have decided to create a customized marketplace product in collaboration with specialist companies in order to maintain a direct relationship with the exhibitors and companies as well as to ensure high qualitative standards and to control the entire process.

Pitti Connect will be available in late June until September when the service will become integrated with the physical fair at the Fortezza da Basso.

Pitti Uomo is scheduled to take place September 2nd-4th in Florence.