There’s something about motorsports and men’s fashion that just seems destined to be together. Maybe it’s the shared combination of art and engineering that presses men’s buttons. Maybe it’s the romance of the open road. Either way, combine that mutual attraction with the vintage, all-American inspiration of Ralph Lauren, and it’s a match made in heaven.
Like the mechanics behind a well-built race car, this season’s Polo Ralph Lauren Originals collection seamlessly blends quality craftsmanship with understated elegance. Drawing inspiration from the illustrious history of English motorsport and academia, the collection features a selection of enduring styles rooted in the exquisite craftsmanship of carefully curated fabrics.
Key styles include the Camo Oilcloth Jacket, a reimagined silhouette of a vintage motorcycle jacket from the Ralph Lauren archive crafted from British Millerain oilcloth fabric. Mixed-media patches that reference traditional racing apparel are updated with logo graphics. The Asymmetrical Oilcloth jacket draws inspiration from an archival Ralph Lauren piece, featuring authentic racing details that include quilted piecing for extra protection and vintage-inspired racing pins.
The Hand-Painted Leather Cafe Racing Jacket was inspired by a jacket from Lauren’s personal wardrobe. It is carefully hand-distressed and treated with a crackle effect to emulate a cyclist’s wear. Each one is individually painted by artisans with signature graphics that nod to the advertisements that were emblazoned on classic café-racing apparel.
Classic Polo Ralph Lauren pieces are also prominent in this collection, from Fair Isle Sweaters featuring intricate patterns made of 13 unique yarns in rich seasonal colors to The Greatcoat, a Polo staple. The oversized coat with subtle purple overcheck is another style that was re-imagined from Mr. Lauren’s personal vintage wardrobe.
Shot by renowned photographer, Richard Phibbs, the campaign was captured amongst the buzzing pit lane of the iconic Goodwood Motor Circuit racetrack, to the serene backroads of the English countryside. The images were inspired by the early days of Grand Prix history when racing gear, classic workwear, and finely made tweeds were worn by those who started the legacy of motorsport. The campaign will be brought to life over the course of three days at the Goodwood Revival festival through physical and phygical amplifications.
Goodwood Revival Partnership
To commemorate the launch of the Polo Originals Campaign that was shot at the historical Goodwood Motor Circuit racetrack, Ralph Lauren hosted guests and car enthusiasts at the Goodwood Revival festival from September 8th to 10th. Attendees enjoyed a champagne reception, lunch and afternoon tea paired with unparalleled views of the track’s start and finish line, set within the iconic Race Control building which was complete with automotive-inspired Ralph Lauren Home pieces. Guests also enjoyed bespoke activities that included drives in a classic vintage car on the renowned racecourse, private paddock tours and an exclusive helicopter aerial tour of the Goodwood Estate.