Polo Ralph Lauren has unveiled a new five-piece Pride collection for adults and children as well as a dedicated marketing campaign that celebrates individuality and inclusion.
The Pride capsule collection is gender-neutral, available in adult and youth sizes, and features the iconic Polo Pony reimagined in rainbow stripes. The collection consists of a graphic tee, Polo shirt, hoodie, tote, and baseball cap.
One hundred percent of the purchase price from the sale of each graphic tee and 50 percent of the purchase price from the sale of each Polo shirt, hoodie, hat, and tote will be donated to Stonewall Community Foundation, benefitting an international network of LGBTQIA+ organizations.
The marketing campaign features a diverse group of individuals including freeskier, Olympic medalist, and activist Gus Kenworthy; ballet dancer Harper Watters; writer, comedian, and actress Patti Harrison; photographer and model Jacob Bixenman; actress Josie Tyriq, and Cory, all shot by photographer Cass Bird. Each featured individual is deeply rooted in the LGBTQIA+ community and celebrated for their individuality. The social and digital marketing campaign, which will run across a variety of LGBTQIA+ media, launches on May 21 and highlights their experiences with life, love, and self-expression.
For decades, the iconic Polo shirt has been used as a global symbol to help raise millions of dollars for philanthropic and social impact, including funding breast cancer research and care through the Pink Pony Fund, raising funds for global disaster relief, and supporting the LGBTQIA+ community.
The Pride capsule collection will be available globally starting mid-May in select Ralph Lauren retail stores; on RalphLauren.com; at Macy’s, Bloomingdale’s, Saks Fifth Avenue, Lord & Taylor, and HBC in North America; as well as at David Jones’ Market Street and Elizabeth Street in Australia.