Pop-Ups Are An Adrenaline Shot For Retail

Tired of the same old retail experience? You’re not alone. Many shoppers experience retail fatigue as they grow tired of repeatedly seeing the same products and services. But shoppers and retailers are about to get a shot of adrenaline with new pop-up shops. SO MAJOR is an innovative retail marketplace that, for three days each month, will offer a thematic collection of highly-edited items at select Westfield Malls throughout the country. Each month will feature a new curated theme for the items. The first theme is health and wellness, and the showroom will feature specially created items from brands like Fitbit, Pair of Thieves and Vooray that aren’t available anywhere else. The July theme is travel and the August theme is fall fashion. Read more at Forbes.