by Stephen Garner

Porsche Design is putting the pedal to the metal this year by teaming up with Hollywood star and motorsport enthusiast Patrick Dempsey. As of January, the passionate Porsche race car driver will be the face of Porsche Design Eyewear.

And, it just so happens that Dempsey is an avid Porsche driver, co-owns a Porsche customer racing team, and has a long-standing relationship with the Porsche brand. “Porsche has always held a special place in my life,” said Dempsey. “Whether as a race car driver or co-owner of a racing team, the brand radiates a special passion for me and the feeling to strive for top performance, which I always felt connected to. I am very happy to be part of the lifestyle world of Porsche Design outside of motorsport and to represent Porsche Design Eyewear as a brand ambassador in 2021.”

“We are proud to partner with Patrick Dempsey, who is not only a world-renowned movie and television star but someone who was born with a passion for motorsport,” added Jan Becker, CEO of Porsche Design Group. “This is a perfect combination and it makes him the ideal ambassador for Porsche Design. His authenticity and international fame will help us to further increase visibility for our eyewear category worldwide and have a positive effect on overall brand awareness.”

The 2021 Porsche Design Eyewear image campaign, featuring Dempsey, will highlight four models of the brand’s new sunglasses and prescription optical glasses. Kicking off the campaign, and currently available in stores, are the new Porsche Design P’8688 (A) Liquid Titanium glasses with Vision Drive lens technology.

The new style, which retails for $635, is now available in Porsche Design Stores, at selected opticians and specialist eyewear stores, as well as online.