POST MALONE TEAMS UP WITH STETSON AND TRUE BRVND FOR LIMITED EDITION HAT LAUNCH 

Today, Stetson, the renowned Western Heritage lifestyle brand, is excited to announce a collaboration with artist and performer Post Malone and Dallas, Texas-based cap company True Brvnd. This Friday, June 14th, a cobranded cap will drop exclusively on True Brvnd’s website, priced at $65.00 retail. Malone, a 9x RIAA diamond-certified, Grammy Award-nominated phenomenon, has worn Stetson for a long time.

The collaboration highlights a shared set of values that drive all three partners, including deep respect for Western heritage, reverence for craftsmanship, and passion for individuality and self-expression.

“We’re thrilled to kick off our ongoing partnership with Post Malone with this collaboration,” said Stetson CEO Robert Dundon. “The partnership represents the next chapter in our ongoing strategy of attracting and engaging younger consumers while reinforcing the enduring values and timelessness of the Stetson brand.”

In addition to this first drop, Post Malone and Stetson will release a second drop of hats that will include two styles.  The August release will be exclusively available on Stetson.com and will pay homage to Post and Stetson’s creative collaboration.  Post Malone, Stetson, and True Brvnd fans can purchase this limited custom collaboration today at Truebrvnd.com.