Post-Quarantine Retail Therapy: Teeth Whitener, Wigs, And… Camping Gear

As local businesses are opening back up, so are Americans’ wallets. After more than a year of sweatpants and home offices, consumers are ready to splurge, snapping up products that will get them out of the house and into the post-quarantine world — all while looking and feeling good. Coinciding with the “hot girl summer” viral meme and mask mandates being lifted, consumers are spending on style. In May, sales of eye makeup, teeth whitener kits, false eyelashes and lipstick were up at least 20 percent compared to a year ago, according to NielsenIQ analytics. People are also flocking to freshen up their locks. According to a new report from Mastercard, toupee and wig store sales increased by 75 percent for the period May 2020 to 2021, compared to February 2019 to February 2020. Curling iron sales in April are up 37 percent since last year and 41 percent since the previous year, according to the NPD Group market research company. Read more at NBC News.