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When Danielle Schmelkin went shopping online for something special to wear to her niece’s wedding in 2021, she was looking for “a very specific type of dress based on trends I had seen recently.”

To her delight, Bloomingdales.com came through like a personal shopper. The menu filter for “formal dresses” prompted her to choose from 15 criteria like dress length, color, neckline, sleeve length and embellishments. Moments later, she was sorting through 200 desirable options. “It was quick and really focused,” she said. “I had no problem going from one page to the next, because there were meaningful results for me.” She found “the perfect dress,” and bought it. Read more at The New York Times.