Prada Continues To Rule Milan Men’s Fashion Week With A Comic Book-Inspired Ss18 Collection

by MR Magazine Staff

Prada has been in an interesting place as of late. Just a little over a month ago, the luxury label staged its first ever Resort presentation. Staged at the label’s own Fondazione Observatorio in Milan, the show was a long time coming, especially considering that the brand’s competitors — labels like Louis Vuitton, Dior, Chanel, and Gucci — have been embracing these “resort show as destination vacation” presentations for years, flying the fashion set out to places as varied as Japan, Cuba, and Rio. Now in the throes of mens fashion month, it was interesting to see if this major change in scheduling would signal shifts in creative director Miuccia Prada’s approach to menswear design. After all, the designers who present at Milan Men’s Fashion Week (like the heavy-hitters Armani and Salvatore Ferragamo) are known for being much more buttoned-up than their adventurous designer peers in London, and for this reason, the Prada show has always been one of the most looked-forward-to presentations on the Milan calendar, if only because we can usually (save for FW17) assume that Miuccia will give us something more than suits. Luckily, Miuccia’s refusal to adhere to the standards that seem to dictate the aesthetics of her fellow Italians was in full-form for yesterday’s show, and with a set that was designed and built to resemble a comic strip, there was no surprise that SS18 ended up being one of Miuccia’s most playful yet. Read more at Paper.