PRIMARK TO OPEN AT NEW JERSEY’S AMERICAN DREAM MALL

by Brian Lipton

primarkEuropean retailer Primark, known for its vast selection of apparel and home goods, will open an approximately 100,000-square-foot store at American Dream, the global shopping and entertainment destination in New Jersey at the Meadowlands Sports Complex, which is currently scheduled to open in 2017.

“We are delighted to be joining this superb location in the New York Metropolitan area,” said Paul Marchant, Primark’s CEO. “The opening of our store at American Dream is a notable step forward in our focused momentum in the Northeast, and we look forward to continuing to provide our amazing fashion at amazing prices to new Primark customers.”

The mall, which will take up about 3 million square feet, will feature over 450 stores, including anchor tenants Saks Fifth Avenue and Lord & Taylor, Other amenities will include an indoor DreamWorks Water Park, Amusement Park, a 16-story Big Snow Indoor Ski & Snow Park, a 1,500-seat Performing Arts Theater, a 285-foot tall Observation Wheel, luxury movie theatres by Cinemax, a 70,000 square foot Sea Life Aquarium & Lego Discovery Center, an NHL-size Ice Rink; and an 18-hole miniature golf course.