Nautica’s fall/winter 2016 collection runway show on Tuesday February 2, which is part of New York Fashion Week: Men’s, will be featuring new interactive components for fans of the brand. With a buy now/wear now component, unique video capabilities, and partnerships with Snapchat and Twitter, the brand is combining technology with fashion in a variety of ways.
The brand will feature a shoppable runway that will feature five key items that will be available for purchase on Nautica.com just a few hours after the show. Invitees and brand enthusiasts alike will be able to watch the runway show via live-streaming capabilities from All 360 Media at 3:00 p.m. EST. Additionally, 360 degree video content will be available after the show, allowing viewers to get a full glimpse of the show from backstage to front-of-house.
A 24-hour Nautica-themed geofilter will also be available for social media savvy attendees on-site at Skylight Modern, to use in their Snapchat posts. Additionally, the brand will be working with Twitter to use their new device called the Twitter Mirror. The mirror will allow backstage attendees to take a photo and add digital autographs, hashtags, logos, images, and more to appear alongside their tweet.