PRINTEMPS UNVEILS THEIR NEWEST RETAIL CONCEPT IN THE HEART OF NEW YORK CITY’S FINANCIAL DISTRICT
Printemps, the Parisian luxury retailer, opened its newest venture in New York City: a retail concept that blends heritage and modernity. Set within the historic Art Deco landmark of One Wall Street, home of the Hildreth Meière mosaic masterpiece, the Red Room, a whimsical interpretation of a Parisian parlor.
“New York offers a dynamic mix of cultural diversity and global influence, making it the perfect location for our brand’s expansion and the introduction of our new concept,” says Jean-Marc Bellaiche, CEO of Printemps. “Printemps New York represents a completely fresh approach—it’s not a department store. We are redefining traditional concepts of retail, and as a result, it stands apart from any other retail concept in the world.”
“For a project of this magnitude, we were meticulous in choosing the right architect, as working within a landmark building requires navigating a distinct set of complexities,” says Bellaiche. “Laura Gonzalez has a unique style that aligns with Printemps’ DNA, blending elements from residential, hospitality, and retail designs. We aimed to create something wholly unique, bringing an immediate ‘wow’ effect to our visitors and clients, and Laura’s design ensures our audience will immediately recognize this new, compelling space.”
“Our assortment incorporates the most sought-after maisons and many new brands entering the U.S. for the first time, blending vintage treasures with current designs, creating a seamless connection of timeless elegance and fashion-forward innovation,” says Bellaiche. “Free from shop-in-shops or designated areas by brand, our space is curated to evoke the feel of the chicest closet—where every piece is meticulously selected for its craftsmanship, design, and distinctive story. Each item invites our clients to explore and celebrate the artistry that defines a new standard at Printemps New York.”
