by Stephen Garner

Privé Revaux is expanding into the European market with a new partner.

The eyewear brand has inked a new deal with GrandVision to bring its range of optical frames across Europe including Vision Express in the UK, Trendy Opticians and Vision Express in Poland, Apollo-Optik in Germany, Atasun Optik in Turkey, GrandOptical and Pearle in Belgium, Eyewish and Pearle in the Netherlands.

International shoppers will now be able to find an assortment of Privé Revaux’s handcrafted sunglasses and anti-blue light glasses with options to add prescription, starting at €39 per pair. In addition, customers can expect to see a rotating selection of celebrity-designed capsule collections starting with popular styles from American actresses Madelaine Petsch (Riverdale), actress and singer, Dove Cameron, and supermodel Adriana Lima.

“We are very excited to bring Privé Revaux’s eyewear offering to Europe,” said David Schottenstein, founder and CEO of Privé Revaux. “Our goal is to provide the absolute best quality, service, and price for the global eyewear market and GrandVision is the perfect partner to achieve this.”

Jamie Foxx, partner at Privé Revaux, added, “Collaborating with GrandVision to bring our fly and affordable brand worldwide is big achievement. I couldn’t be more excited about Privé Revaux’s future.”