by John Russel Jones

Project New York will return to Iron 23 (29 West 23rd Street, New York, N.Y.) for a recently extended three-day show from July 17th to 19th, 2023, showcasing a fresh point-of-view for the contemporary market in an intimate setting. The event features a highly curated presentation of men’s ready-to-wear apparel, footwear, and accessories brands, and draws an exclusive audience of key retailers, thought leaders, and influential voices. Project NY will also feature a schedule of live music, education, and artistic experiences that capture the essence of New York fashion, providing attendees with more opportunities to capitalize on new and emerging trends and deliver on ever-evolving consumer interests.

“SoHo, 5th Avenue, Bryant Park; NYC is the hub of fashion and culture. The place where future trends are a daily wardrobe, and the pavement is our red carpet. Project New York is the hub to openly express your love for fashion and the city in an intimate setting at Iron23.” said Edwina Kulego, Vice President of Men’s and International at Informa Markets Fashion “Project New York allows the space for expression and design where brands and buyers converge to spark creativity, community, and commerce in the men’s market with a focus on gender-fluid fashion and streetwear categories.”

Last season’s show featured an incredible line-up of new and established contemporary brands, including OAS, Rails, Quartz Co. Outerwear, WANT Le Essentiels, Officine Creative, Paraboot France, NMB New York, Alpha Industries, Gilded Age Denim, Tricker’s, Tateossian London, G.H. Bass, Goodlife Clothing, Guillermo Bravo, No One Clothier, Jasper Los Angeles, Samuel Zelig, Jagvi, and more.

Buyers from Westerlind, Beams Japan, Neiman Marcus, Stag Provisions, Goose Barnacle, J-Crew, Ron Herman, Dover Street Market, Nordstrom, SAKS Fifth Avenue, Blue In Green, Rothmans, Hills of Kerrisdale, American Rag, KITH, Iron Shop Provisions, Steadbrook, Homme Essential, Kafka Mercantile (UK), ShopBop, Cueva, Bill Hallman, Patron of The New, and Hatchet Supply attended the January edition of Project New York.

Information on participating brands, retailers, press, and onsite experiences will be available in the coming weeks. Please visit Project Fashion Events for additional information and follow @projectshow for more event and exclusive content.

The event runs parallel with Man/Woman (July 18-20), and precedes the CTDA Designer Forum (July 22-24), Best Menswear (July 23-25), and Society (July 24-25) events, by a week.