by Stephen Garner

Informa Fashion Market’s PROJECT tradeshow unveiled a new look this week.

After last month’s announcement that the tradeshow will be uniting men’s and women’s contemporary and 3 categories — apparel, footwear, accessories – as its new merchandising strategy, PROJECT has now taken another step in its evolution with the unveiling of a new brand identity aligned with its on-going mission of supporting and serving the industry.

According to the tradeshow organizer, at the heart of the new and visually refreshed global PROJECT brand is a “dedicated focus and promise to help its customers achieve their goals, while also delivering value across formats and markets, year-round.”

In the second half of this year, PROJECT will launch a new hybrid show in Miami while also returning to Las Vegas and Tokyo for live events. The show will also offer a dedicated white-glove concierge service that works one-on-one with retailers to identify new opportunities within its shows, as well as market intelligence delivered through its educational platform.

“It’s really about sharing our dedicated focus on delivering value across all formats and markets for contemporary fashion,” Jason Peskin, vice president of events at PROJECT, tells MR. “We will manifest this vision in three key ways: hybrid opportunities to connect with the PROJECT community in both physical and digital environments, our white glove concierge service working one-on-one with retailers in a more consultative approach that in the end will benefit our brands, and market intelligence through our educational platforms producing powerful industry insights. Our evolution is so much more than just a trade event – PROJECT is an invaluable tool and resource that better serves the fashion industry where needed the most.”