by Karen Alberg Grossman

Expanding on their unique heritages to merge street and beach­ wear, this new collaboration brings fashion, adventure, and a touch of mischief to customers seeking to make a style statement. 

“Like any great partnership, this collaboration shines a light on the best of both brands,” says president Andrew Berg. “Our guiding aesthetic embraces a spirit of boundless adventure and attitude, reinventing classic styles, and releasing our inner rebel. We broke some rules and had fun doing it.”

The limited-edition Psycho Bunny x SWIMS collection includes t-shirts, polos, swimwear, footwear, bags, headwear, and sweatshirts. Featuring sophisticated tech construction, best-in-class materials, cutting-edge design, comfort, and style, it’s rebellious prep meets modern classic. (Just what retailers need on their selling floors come spring ‘21!) Suggested retails: swimwear $110, tees $60-$70, footwear $75-$165, polos $125, hoodies $125, bags $148-$195 and hats $38.

The collection will be available in select doors that carry SWIMS and Psycho Bunny, as well as online and in Canada. For more info: Naomi Holland can be reached at