Puma celebrates golf icon arnold palmer with new collection

by Stephen Garner

The multi-colored umbrella logo, universally known to golfers, celebrates one of the most recognized icons in the sports world. Today, aptly on what is known as National Umbrella Day, Puma Golf is announcing its second collaboration with Arnold Palmer Enterprises, a collection that embodies Palmer’s timeless style as it would come to life today.

The Puma Golf x Arnold Palmer collection celebrates the life and excellence of golf’s global icon through nostalgic colors, unique prints, and personal detailing on each piece. The new collection for 2021, which retails between $35 to $140, is comprised of six polos, three layering pieces, two pairs of shorts, and three cap options.

Inspired in part by the iconic “Arnold Palmer,” drink, a mixture of sweet lemonade and cool iced tea, the newest iteration of the collection combines hi-tech, modern fabrics with a sophisticated take on Mr. Palmer’s signature style, both on and off the golf course. Each item features a unique pattern reminiscent of The King’s taste, including umbrellas, iced tea, and lemons and, in the collar of many of the tops, artistic renderings depicting a memorable period in his storied life and career. Additionally, hidden labels with famous Palmer quotes are included on the interior of every piece, along with a two-tone version of the iconic Umbrella logo, adapted to reflect the Puma x Arnold Palmer partnership. The collection includes other hidden discoverable details including pink stitching on the top buttons of the polos, real shell buttons with Arnold Palmer’s name engraved on them, and unique hangtags inspired by the cataloging labels used in his personal archives.  

“When designing this collection, we had the honor of spending time with the Arnold Palmer Enterprises team, along with close Palmer friends and family, diving deep into the archives to bring key elements of his life and career into every piece,” said Chris MacNeill, senior product line manager, Puma Golf. “We wanted to make each piece something special that fans of Mr. Palmer and the game of golf will truly appreciate. We feel we captured the essence of his life and trendsetting style in a modern way in this new collection.”