PVH CORP. TO SUPPORT WORLDPRIDE NYC AND LOCAL EVENTS AROUND THE WORLD
PVH Corp. has announced its continued support of Pride events around the world, including WorldPride in New York City. Thousands of PVH associates march each year to honor LGBTQ+ rights and will continue the celebration this year in Tokyo, Los Angeles, Brazil, Toronto, Milan, Amsterdam, Orlando and Hong Kong.
Continuing a long-standing commitment to an inclusive environment where every individual is valued, PVH will participate in the NYC Pride March as a Platinum Sponsor for the third year in a row. This will be the first WorldPride hosted in the United States and it commemorates the 50th anniversary of the Stonewall Uprising in Greenwich Village, largely credited as the beginning of the LGTBQ+ equality movement.
“Individuality, one of our important company values, fuels our culture where diverse perspectives are embraced and everyone is empowered to be themselves,” said Emanuel Chirico, PVH Corp. chairman and CEO. “Celebrating Pride on a global scale gives our PVH family a powerful platform to demonstrate that we stand for inclusiveness within our workplace and the world at large.”
Further, PVH’s Calvin Klein, Tommy Hilfiger, Speedo USA and Izod businesses will all offer capsule collections designed in support of Pride. Tommy Hilfiger and Calvin Klein have also made donations to the Human Rights Campaign Foundation (HRCF) in support of LBGTQ+ equality.
Calvin Klein will launch a dedicated Pride campaign, Nothing But Pride In #MyCalvins, featuring the brand’s capsule collection of apparel, accessories and underwear that will be available globally through June. The CK One fragrance also will be offered with a limited-edition Pride sleeve at select Macy’s stores in late June.
The Tommy Hilfiger Pride collection features apparel, accessories and underwear available through the month of June.
Speedo USA’s special edition Pride collection features apparel, accessories and swimwear, available on Speedo.com and Amazon.com through the month of June.
The Izod offering consists of two specially designed graphic tee shirts for Pride available through the month of June.
PVH’s presence at the WorldPride March will feature hundreds of associates wearing special-edition Pride t-shirts marching alongside a custom-branded float. A team of dancers will be wearing the Calvin Klein, Tommy Hilfiger, Speedo and Izod Pride capsule collections, and there will be live performances by world-renowned DJ Lina Bradford. This initiative is supported by PVH’s associate-led LGBTQ+ Business Resource Group, Well-Connected, Equality, Resourcefulness and Knowledge (W.E.R.K).
PVH developed an exclusive Pride logo that has become synonymous with the company culture in celebration of individuality. The company will share highlights from its Pride celebrations across its social channels (#WeArePVH).