PVH INKS LICENSING DEAL WITH NIKE FOR MEN’S UNDERWEAR

PVH Corp. has entered into a licensing agreement with Nike for the design, sourcing, marketing and worldwide distribution of Nike-branded men’s underwear.

This partnership using PVH’s underwear platform will deliver new Nike men’s underwear products, supported by complementary commitments to quality standards and corporate responsibility.

“We are incredibly proud to be working with Nike, as this is an opportunity for two great companies to build on each other’s strengths, making it a win-win for everyone, especially consumers,” said Cheryl Abel-Hodges, president of Calvin Klein North America and The Underwear Group at PVH.

With the addition of Nike men’s underwear, The Underwear Group will expand its portfolio which includes Calvin Klein, Tommy Hilfiger, Olga, Warner’s and True & Co.