PVH TO EXPAND IZOD BRAND INTO EUROPEAN MARKETS
PVH Corp. has announced that it is bringing one of its most iconic heritage brand lines overseas with the expansion of Izod into Europe.
Beginning this fall, customers in Spain, Germany, the Netherlands, and Scandinavia will be able to shop the classic American Izod signature lifestyle with products including, shirts, polos, t-shirts, sweaters, heavy-weight knits, pants, denim and outerwear.
“When looking to expand the presence of our classic Izod brand globally, we saw great opportunity in Europe,” said Ken Duane, chief executive officer of Heritage Brands for PVH.
The Izod collection will be available through a network of partners across the continent in store and online, including El Corte Inglés (Spain), Hudson’s Bay (Netherlands), Galeria Kaufhof (Germany). The collection will also be available online through Zalando and Boozt.
The launch of the brand will be supported by a focused regional marketing, PR and social influencer campaign, along with a fresh and bold shop in shop system that launches in Spain with additional distribution within Europe, Russia and the Middle East region is planned for spring 2019.
“We believe there is significant demand for apparel that is colorful with a soft-washed, relaxed feel and unique performance-driven features,” added Oliver Timm, chief commercial officer of PVH Europe. “This offering delivers a value proposition not currently available in the market. Combining this with Izod’s strong reputation as a quality lifestyle brand, should fill the void between fast-fashion labels and higher-priced American attire.”
Izod, which first launched in the 1930s, is known for its youthful, energetic, sports-inspired styling. Collections include men’s classic, athletically inspired sportswear, golfwear, jeanswear and performancewear and luxury-style sport collections.
