RAFAELLA RENEWS EYEWEAR LICENSE WITH I-DEAL OPTICS

Rafaella has announced a multi-year extension to its license agreement with I-deal Optics Holdings. This deal renews I-deal Optics’ rights to design, produce, and distribute sun and prescription eyewear under the Rafaella brand through December 31, 2023.

Launched in 1982, Rafaella was initially known for its “perfect-fitting pants.” Found in better sportswear venues, the Perry Ellis International-owned brand is now a lifestyle collection of on-trend and ready-to-wear styles that embrace a woman’s natural curves and individual shape while taking her through her day and beyond. I-deal Optics has held the eyewear license since 2018.

The Rafaella eyewear collection consists of the finest handmade acetates, colorful stainless-steel offerings, and polarized sunglasses.

“We have enjoyed being part of the growth story of this powerful women’s collection,” said Michael Feldman, president and CEO of I-deal Optics. “As with the apparel, our customers love the styling, the colors, and the fit of the eyewear.”