by Stephen Garner

Rag & Bone’s fall 2021 eyewear collection is the focus of a new campaign featuring Kristine Froseth and Charlie Plummer.

Beginning in spring 2018, the New York City-based fashion brand has invited a unique range of individuals to create their own imagery to highlight the seasonal eyewear collections. Styled on their own and shot in Brooklyn on their personal iPhones, Froseth and Plummer are the latest collaborators to showcase their personalities and the craftsmanship of Rag & Bone’s eyewear range.   

The brand’s signature dagger motif is incorporated onto the hinges and trims of new sun styles featured in the images. Optical frames in geometric shapes worn by Froseth and Plummer offer new twists on classic styles. Paired with elements from the ready-to-wear collection, the campaign is a representation of a signature Rag & Bone wardrobe. 

The eyewear collection encompasses 15 new styles that are a mix of classics redefined. In sunglasses, there are three styles for men, three for women, and one unisex frame. The optical range includes three men’s frames, three for women, and one unisex style.