RALPH LAUREN CELEBRATES THE PREMIERE OF THE ‘VERY RALPH’ DOCUMENTARY IN SHANGHAI WITH A SHOWSTOPPING DRONE SHOW

Ralph Lauren celebrated the debut of the HBO documentary film Very Ralph in Shanghai, China, with a breathtaking drone show over The Bund, a protected historical waterfront district in the city.

One thousand synchronized drones illuminated the night sky with ten artful images, showcasing iconic imagery from the world and career of Mr. Lauren, including a silk tie nodding to the origin of the brand, a portrait of Mr. Lauren and a giant Polo Pony logo.

The spectacle lasted fifteen minutes and extended to the size of a football field in the sky. Set against the Shanghai skyline, the drone show brought Ralph Lauren’s cinematic universe to life, blending cutting edge technology with incredible artistry.