RALPH LAUREN CREATES POLAR ICE LOUNGE INSIDE BLOOMINGDALE’S FLAGSHIP

As a follow up to “Ralph’s Winter Wonderland” last holiday season where the brand installed an ice rink in its shop at Bloomingdale’s 59th Street flagship, Ralph Lauren has created a new experiential activation for the holiday’s – a Polar Ice Lounge.

Now open at Bloomingdale’s 59th Street through December 15th, the ice lounge is constructed from over 100 large ice blocks and showcases over 3,000lbs of ice. Set to a frigid 18 degrees, the lounge is designed to allow customers to try on the brand’s outerwear in a cold environment to show how they will perform out in the elements. Customers will also be able to enjoy a warm beverage and a snack.

Be sure to stop by before all the ice melts!