Ralph lauren gets into the holiday spirit with new campaign

by Stephen Garner

Ralph Lauren has launched its new holiday campaign called “Every Moment is a Gift.”

The campaign celebrates intimate moments on the journey to the holidays – moments spent with family, moments that bring people closer to home, and moments that really matter.

Shot by photography duo Tim Hill and James Finnigan, the campaign features five real families and six models — including model Taylor Hill and her family, actor Matt Dallas with his musician husband Blue Hamilton and their son, model Phillip Bread and his family, and artist Damian Loeb, his model wife Zoya Loeb and their children. The cast members are caught in authentic holiday moments – on the mountain, dressing up for the holidays and enjoying a winter escape out west – all dressed in Ralph Lauren.

The “Every Moment is a Gift” campaign continues to showcase feelings of family, optimism, diversity and intimacy that laid the foundation of the brand’s “Family is Who You Love” campaign back in April and the “Wear Your Story” denim campaign in August. The new campaign builds on these nostalgic elements while exemplifying the brand’s clear values with an eclectic cast of models and friends of Ralph Lauren.

The “Every Moment is a Gift” holiday campaign will run from November through December in global markets and will be inclusive of outdoor, print, digital, and social media placements as well as on RalphLauren. com.