RALPH LAUREN TO OPEN MILAN FLAGSHIP IN 2021
Ralph Lauren will open a new “World of Ralph Lauren” flagship store in Via della Spiga 5, in the heart of Milan’s “Quadrilatero della Moda” district in 2021.
The store will represent the classic American style for which Ralph Lauren is recognized throughout the world, and provides an anchor for the brand on one of Italy’s preeminent luxury avenues. This move builds on recent store openings in Bergamo, Bologna, Bari, Palermo, and Turin, as well as expansion into Italian digital retailers including Yoox.com, Luisaviaroma.com, Slamjam.com, and Ralph Lauren’s local digital flagship RalphLauren.it.
Ralph Lauren’s targeted physical and digital expansion across Europe and Asia is part of its “Next Great Chapter” strategy to deliver sustainable, long-term growth and value creation.
