RALPH LAUREN’S DOUBLE RL LANDS IN BROOKLYN

by Stephen Garner

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Ralph Lauren has finally crossed the East River and joined the party in Brooklyn.

Ralph Lauren Corporation has opened its ninth global retail Double RL location in Williamsburg, the company’s first retail location in Brooklyn.  The new men’s-only store is located at 85 North 3rd Street, in the “Mill Building,” which was built in 1898 and had been home to the Hinds and Ketcham Lithography Company for almost a century. Ralph Lauren has maintained many of the structure’s historic architectural details, including beams, brick walls, flooring and the archways that served as original entrances.

The product assortment has been specifically curated for this store, with an emphasis on iconic denim pieces and hand-selected vintage products, including leather jackets, accessories, belts and jewelry – all with Double RL’s signature well-weathered ruggedness.