25 YEARS OF 2XIST-ENCE: BEHIND-THE-SCENES WITH 2XIST’S CREATIVE DIRECTOR
[metaslider id=98057]
Jason Scarlatti is feeling blue, (albeit his hair is light blue). Actually, the creative director of 2xist is feeling quite happy as we caught up backstage before Wednesday night’s spring/summer 2016 2xist Fashion Show at Skylight Modern. We were joined by photographer Menelik Puryear of Mr. Puryear and Hard Cider NY who photographed behind-the-scenes exclusively for MR online.
We’ve known Scarlatti for years, he is truly one of the nicest guys in menswear. He’s been the creative director for 12 years, which is a long time, espcially since the brand is celebrating its 25th Anniversary and the launch of a women’s collection.
In the past seasons Scarlatti has shown tartan, camouflage, neon, varsity and tropical prints just to name a few. We asked him if it was a challenge every season to come up with something new in underwear? “It is! The technical elements alone, you have such a small piece of fabric to work with, and I’m always thinking about our guys and what he is looking for and try to give it to him,” said Scarlatti.
When describing those ideal 2xist guys, Scarlatti said, “He’s a guy who wants to look good and feel confident whether it’s at the gym or in the bedroom, we help him do that.”
Performance is a big focus for the company which just isn’t about underwear anymore. The company covers the entire “athleisure” category from shape wear and swim to a newly expanded range of bags, which they launched last season.“It’s a fabrication story this season, focusing on mesh in two ways: sheer and sexy with elements of performance,” added Scarlatti.
Despite all the next categories, when we asked Scarlatti about 2xist’s best selling item it remains the No-Show Brief. “Lot’s of people do underwear, but that’s what we do best,” said Scarlatti.
Stay tuned on Monday for our coverage of our exclusive chat with 2xist models on how they get in shape to walk the runway in their underwear. You’ll be amazed at some of the answers!