RANDA CREATES DIGITAL LABS DIVISION
New York-based Randa Accessories, the world’s largest men’s accessories company, has announced the creation of “Randa Digital Labs” (RDL) to drive new value for Randa and its partners via the use of digital technology, tools and communication. RDL will be led by Heath Golden, formerly president of Randa’s Neckwear & Jewelry division.
Using digital technologies inclusive of big data, rapid prototyping, minimum viable products and value-added features, RDL is chartered to rapidly create new products, new experiences, new businesses models and new go-to-market strategies. Additionally, RDL will be responsible for managing Randa’s direct-to-consumer business units, its online marketplace programs and its portfolio of digital investments.
“Heath’s strengths as a strategic thinker and his drive to remain on the leading edge of changes in our industry are what makes him Randa’s clear choice to lead this vital initiative,” shared Judy Person, Randa’s EVP & Group President.
Adds Golden: “RDL has its own toolkit, responds to its own key performance indicators and delivers unique value add, all with the attitude and speed of a startup. Concurrently, Randa Digital Labs will work with Randa’s industry-leading legacy business units to leverage its extraordinary supply-chain, diverse global resources, substantial consumer insights data and impressive balance sheet to mutual advantage. Together, we will yield a sum greater than the parts.”
“Through initiatives such as RDL. Randa will make faster, higher-quality decisions, create new processes to serve our customers’ evolving needs, and exploit emerging trends and technology,” added David J. Katz, the company’s CMO. “Randa Digital Labs enables us to leverage our leadership in the years to come, to further delight our consumers and to provide growth opportunities for our talented associates.”
