Ray-ban enters sponsorship agreement with ferrari

by Stephen Garner

C1630456Global eyewear maker Luxottica Group S.p.A, the owner of iconic eyewear brand Ray-Ban, has entered into a sponsorship agreement with Ferrari S.p.A.

The partnership will be unveiled during the Formula One weekend in Silverstone, UK. As part of the sponsorship, the Ray-Ban logo will appear on SF16-H Ferrari’s Formula One car livery.

“We are celebrating today a breakthrough partnership,” Leonardo Del Vecchio, Luxottica Group’s executive chairman. “We are honored to become part of the Ferrari family – a brand that perfectly reflects and embodies the same characteristics that give Ray-Ban its icon status: authenticity, cultural relevance and excellence.”