RECESS DROPS MERCH THROUGH NEW VIRTUAL POP-UP

by Stephen Garner Sep 02, 2020

Wellness brand Recess has teamed up with retro-inspired online radio station Poolside FM on a limited-time virtual pop-up.

The CBD-infused sparkling water company’s new pop-up, called “Press Play to Pause Your Thoughts,” consists of a dreamy cloud-popping game (offered on desktop and mobile devices) as well as a limited-edition merch collab.

Poolside FM’s curated playlist of upbeat ambient tunes acts as the soundtrack to the dreamy digital pop-up site created by the two like-minded brands. Collab merch includes ~kewl~ bucket hats, totes, tees, bandanas and more for all under $40.

Visitors can rack up points by popping the clouds into thin air, shopping the collab, or simply bask in the warm glow of the 32-bit sun and listening to the groovy tunes of Poolside FM. At the end of the game, a code for 10 percent off the entire Recess website is shared, along with bragging rights for being the high score player.