by Stephen Garner

Reebok has inked a new global partnership deal with Grammy-nominated musician Khalid.

In spring 2020, Khalid will make his Reebok debut in its first “Sport the Unexpected” campaign of the year, which will pair immersive elements of irreverence and the surreal with Khalid’s authentic and charismatic self to tell an unexpected story. The campaign’s visual storytelling will highlight Khalid’s natural energy while showcasing Reebok’s heritage through a contemporary lens.

“I’m amped to partner with Reebok,” said Khalid. “I love how they mix old and new and honor the classics with fresh twists. I hope we can inspire a new generation of people to be themselves and take creative chances.”

“Khalid continues to be a beacon of originality, pride, and imagination for today’s rising youth,” added Matt Blonder, VP of marketing and digital brand commerce at Reebok. “Through his unique sound and a personal journey that took him across the country, Khalid authentically symbolizes our common ethos – to inspire creativity and encourage experimentation. We’re privileged to welcome him to our family.”

To commemorate the partnership, Khalid can be seen seated in the driver’s seat of his car, with the door ajar, playing with his dog Maui who’s outfitted in a specially designed handmade Reebok doggy tracksuit.

Fans can enter to win a limited-edition Maui-inspired Reebok doggy track jacket of their own, for their pup here.