REI Opens Content Studio To Support Climate Action

Specialty outdoor retailer REI launched an in-house content arm called Co-op Studios, per a press release. The studio will develop and produce stories across films, podcasts and editorial programs that seek to shift perceptions of the outdoor experience. The next release from Co-op Studios will be “The Trees Remember,” a three-part scripted series that explores the connection to nature through the stories of three Black women. Upcoming projects include a podcast series in September, new digital shows and episodes, and a relaunch of a digital publication. Read more at Retail Dive.

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