Report: Amazon To Control Nearly 45% Of E-Commerce In 2017

by MR Magazine Staff

As online sales in the U.S. grow by 15.8% to $452.76 billion by the end of this year, Amazon is poised to capture 43.5% (or $196.75 billion) of that, according to a study from eMarketer emailed to Retail Dive. That’s close to 4% of all retail sales in the U.S., according to eMarketer’s research, which also found that e-commerce overall will account for 9% of all U.S. retail sales by the end of 2017. Amazon’s nearest rivals are quite far behind. No. 2 eBay will see its e-commerce sales grow to $30.66 billion by the end of this year, but its share of total e-commerce sales will drop to 6.8%, according to eMarketer’s estimates. The firm estimates Walmart’s e-commerce sales will rise 46.8% to $16.21 billion by year’s end — but they will remain just 3.6% of U.S. online retail and 0.3% of total retail, despite Walmart’s gargantuan effort to boost its online operations. Read more at Retail Dive.