‘Retail Apocalypse’ Is A False Narrative According To Industry Expert

If you are checking your list twice this week, small businesses across the state are ready for you to stop by. With national supply chain problems plaguing online retailers, small brick and mortars say that last minute gifts are on their shelves, giving them an edge over online retailers.

“The smaller retailers are benefitting some because their customers aren’t worrying about if I order it, will it get here in time?” said Andy Ellen president of the N.C. Retail Merchants Association. “If I see that item on the shelf, I can touch it and walk out of the store with it.” Read more at Carolina Journal.