Retail Apps Becoming More Popular With Shoppers

For retailers, persuading consumers to download and use their mobile apps is the holy grail of online shopping. Not only do these users tend to (digitally) visit retailers more frequently, they’re typically more loyal, too. The problem? Only a small subset of shoppers has been willing to dedicate space on their smartphone or tablet to a retailer’s application, let alone sit through the download time. Read more at CNBC.