Retail Industry Challenged To Adapt To A Digital World

The COVID-19 pandemic is reshaping consumer behavior and how the retail industry, which is notoriously slow to adopt new ideas, does business. Teams of buyers and executives traveling the globe to visit far flung accounts is now a relic of the pre-digital way to work. But this transformation is in its infancy with a long way to go. For example, product selection is in dire need of an update. Even before the pandemic struck, fashion shows, showroom visits, trade shows, and line reviews were ripe for disruption. Although buyers, executives, and wholesalers had been muttering for a decade that, “There must be a better way to do business,” old habits die hard. Read more at Forbes.