The Retail Renaissance: How Brick And Mortar Is Just Getting Started

Retail is dead. Long live retail. For the longest time, retail innovation was limited to product placement and pricing changes. Similar to the world of advertising and marketing which has come a long way since the yesteryear Mad Men era of smoke and mirrors to the social media age of transparency and authenticity, retailers are now finding themselves disrupted and with good reason. The rise of e-commerce, especially with giants such as Amazon and Alibaba in the marketplace, has given customers options. The competitive landscape has been dramatically altered. But, this isn’t necessarily bad news. In fact, it’s actually a very exciting time to be a traditional (albeit innovative) retailer. Read more at Forbes.