Retailers’ Efforts To Lure Shoppers To Stores With Experiences Still Missing The Mark

Retailers are still coming up short on winning shoppers over with in-store experiences. More than one-third of shoppers said they “feel nothing” when asked about their initial reaction after shopping in stores, GPShopper found in its latest report, “Reality of Retail: Consumer Connection.” GPShopper’s study, which was conducted with research firm YouGov, asked roughly 1,200 U.S. adults what innovations — both digital and physical — they want retailers to incorporate in stores. See more at CNBC.