RETAILERS TAKE EXTRA STEPS FOR FINAL WEEK OF HOLIDAY SHOPPING

As brick-and-mortar retailers prepare for the last few days of Christmas shopping – including Super Saturday (December 19), which is expected to the biggest shopping day of the year – many are going out of their way to accommodate customers by extending hours, offering larger discounts, and additional special services, including free shipping. More than ever, brick-and-mortar retailers are upping their game in order to compete with e-commerce retailers, most notably Amazon.

According to the National Retail Federation’s final consumer holiday spending survey of the season, the average holiday shopper has only completed 53.5 percent of their shopping by mid-December, and 90 percent of holiday shoppers report they still have gifts and/or other holiday items (food, décor, etc.) to buy.

As previously reported, Kohl’s is opening for 170 straight hours until 6 p.m. on Christmas Eve 19, Sears’ store hours will be 8 a.m. to midnight on December 19, 8 a.m. to 11 p.m. on December 20 through 23, and Christmas Eve until 6 p.m. Walmart has just announced that it will stay open until 8 p.m, on Christmas Eve.