RHONE DEBUTS NEW DRESS SHIRT FOR MEN ON THE MOVE
Men’s performance lifestyle brand Rhone has expanded its Commuter Collection to create a new dress shirt featuring a luxury knit fabric combined with the technical properties of active performance wear.
The Commuter Dress Shirt’s fabric boasts a four-way-stretch and quick-dry properties. The combination of the circular knit and the fabric content uses body heat to naturally release wrinkles and is moisture wicking. Like other items in the Commuter Collection, this shirt is easily cared for and does not require dry cleaning or an iron.
To develop this shirt, Rhone worked with a family-owned factory north of Milan to create a one-of-a-kind fabric. The weaving process consists of 16 hours of jacquard knitting and 4,000 unique needlepoints, which lends the mill’s decades-old practice of constructing luxury materials for some of the world’s best shirt makers to Rhone’s signature performance design. The result is a fabric that is soft, lightweight and breathable for comfort. The final shirt is then completed in Portugal.
“The entire Commuter Collection is designed to fit the changing needs of a man’s life, and the journey he takes from either the train, bus, or bike to the boardroom,” said Nate Checketts, co-founder and CEO of Rhone. “The shirt is a significant addition to the line and evokes the principles of progress and integrity with which we design our clothing.”
“Sourcing can be as much about stumbling upon something incredible and finding a purpose for it because it’s that good,” added Kyle McClure, co-founder and chief product officer of Rhone. “When I first encountered this fabric the idea just came to life and I was convinced we had something incredibly special in the making. The result of that (and some intense product testing where I wore only this shirt for a 35-day trip and actually went for a 10-mile run in it) is our Commuter Dress Shirt.”
The Commuter Dress Shirt, which retails for $118, is available now online and in-store.