Riccardo Tisci Talks Monograms And The Importance Of “Humanizing” The Burberry Label

By now you’ve seen the ads. Gigi Hadid playing a woman, a man, a girl, and a boy in the Thomas Burberry monogram print that the label’s chief creative officer, Riccardo Tisci, designed with art director legend Peter Saville. Tisci’s Burberry is inclusive and vast, as Vogue’s Sarah Mower pointed out in her review of his Resort 2020 collection, posted yesterday. But just as important as the work Tisci is doing to open up the label—to make it inclusive and universal—are his efforts to put a face to the name. Burberry, unlike many of its luxury-goods counterparts in Paris and Milan, hasn’t made too much of its founder. Before Tisci’s arrival, even fashion die-hards might have been hard-pressed to identify the original Mr. Burberry’s first name. Tisci dove into the house archives when he landed last year and decided straight away that Thomas is a man the brand’s fans should get to know. Read more at Vogue.