ROBERT GELLER LAUNCHES NEW WATCH WITH CASIO G-SHOCK

Today, Casio G-Shock and acclaimed menswear designer Robert Geller have announced their partnership on a new limited-edition men’s G-Steel timepiece – the GST200RBG-1.

The first-ever collaboration for the G-Steel line, this model is inspired by the urban elements in Tokyo – drawing from both brands’ history and Geller’s experiences within the city. The new G-Steel is the first joint design between G-Shock and Geller, who have previously partnered on five consecutive runway presentations at New York Fashion Week: Men’s.

“I have been working with G-Shock for several years, and was very pleased when we decided to create a watch together,” said Geller. “I wore a G-Shock watch throughout my teenage years, so it is really exciting to be able to make my own, more grown up version. For the past ten years, I have been producing my ready to wear collection in Japan because I love the quality and care of Japanese craftsmanship. G-SHOCK shares this same love, which is why this collaboration is a natural fit for us.”

Specially designed by Robert Geller himself, the GST200RBG-1 features a black ion plated stainless steel metal band, case and buttons, with gold accents on the face and a dark fuchsia second hand that nods to his most recent collection. Together the elements evoke an image of the Tokyo city lights against the buildings at night.

“My favorite time in Tokyo is walking through the city in the middle of the night, when it is impossible to sleep because of the jet lag,” added Geller. “The lights, smells and sounds are really magical and I wanted this watch to reflect that magic.”

The GST200RBG-1 will retail for $420 beginning in July and will be available for purchase at select Macy’s, jewelers, apparel stores, G-Shock.com, and the G-Shock SoHo Store.