ROBERT GRAHAM PARTNERS WITH STAR TREK FOR LIMITED-EDITION APPAREL COLLECTION
When “Star Trek” creator Gene Roddenberry first penned the phrase, “… to boldly go where no man has gone before,” he couldn’t have imagined just how bold his tale could be: Robert Graham has launched a limited-edition collaboration with the show, combining the brand’s signature wearable art with iconography from the 1960s science fiction franchise.
“As we began our design process with Star Trek, we quickly identified shared principles between our brands, including the art of discovery, the pursuit of truth, and inspiring graphic elements that quickly became collectibles”, explained Sean Chadwick, VP of Design. “The collaboration was synergistic on many levels–from the RG brand mantra, ‘Knowledge. Wisdom. Truth’, that appears on every garment, to the art and science behind our design techniques, to the loyal RG Collector fan base, we knew we had a rich story to tell together.”
The six-piece collection features three button-down, collared shirts as well as three nostalgic graphic t-shirts inspired by the episodic art from key moments in the series. The Star Trek x Robert Graham collaboration highlights quintessential imagery from the original Star Trek Enterprise including starship schematics on the Blueprint Woven Shirt ($298 retail), and the Federation logo on the Star Trek Splash Graphic T-shirt ($98).
“This partnership with Robert Graham felt perfectly aligned to the core values of Star Trek, an iconic franchise rooted in equality and harmony,” said Jose Castro, Executive Vice President, Global Collaborations, EMEA Licensing and US Softlines, Paramount Consumer Products & Experiences. “This collection continues the amazing storytelling through detailed and inspiring products that are designed with the highest creative standards. The values that rooted the partnership manifested beautifully in the apparel resulting in signature pieces that fans can wear to express their admiration for the Star Trek series.”
The Star Trek x Robert Graham collection is now available Robert Graham.us at https://www.robertgraham.us/. Prices range from $98 to $328 with sizing from XS to 4XL.