by Brian Lipton

robert graham
Men’s fashion brand Robert Graham officially introduced its fall ‘17 collection at a cocktail party at its Manhattan showroom on Thursday, February 2.

On view were a remarkable collection of woven shirts ($169-$298), luxurious sport coats in cashmere and wool ($598-$1, 695), leather shirt jackets and outerwear ($998) and more. While much of the selection was more understated than in previous years, all of it is infused with Graham’s signature details.

“We need to stay relevant to the modern man’s lifestyle and provide more options and variety that cater to his changing needs,” said Andrew Berg, the company’s president. “We have captured the DNA of the company, while ushering in a line of clothing for a new generation of men who appreciate tailored fitting garments and styles that tout details that are cleverly articulated on the inside.”

Also on hand was company founder Robert Stock, who treated guests to a look at his “R” line of luxury goods, including some nifty shirts with racing cars on the back!

At the showroom, as guests mingled, a large video screen displayed the company’s just-released spring ‘17 ad campaign, which was shot by David Lipman and stars model/athlete Alex Lundquist (who attended the event) and Anouk Sanders.

Berg says the line has been well received by the many department and specialty stores that carry the line, including Bloomingdale’s, Nordstrom, Neiman Marcus, Mitchells and others. Robert Graham also operates 30 freestanding locations throughout the United States.