ROBERT GRAHAM’S “R” COLLECTION OFFICIALLY LAUNCHES

by Brian Lipton

Robert Graham R CollectionThe “R” Collection, by Robert Graham, a new luxury collection created by founder Robert Stock, is now available at select Neiman Marcus doors, select Robert Graham stores, Fred Segal and better men’s specialty stores.

The collection boast subtly simple yet nuanced fabric details, traditional hand-tailoring and high quality materials. “My passion for fusing classic design elements and expressing them with a renegade twist is more vibrant than ever. It is with this spirit that I bring you a collection that updates the gentleman who enjoys the best of sartorial splendor, wearing fine style together with old-school attributes,” said Robert Stock, founder of Robert Graham.

In conjunction with the launch of the collection, a five-event-tour that includes personal appearances by Stock, will kick off on Thursday, September 8 at the Robert Graham Store in The Shops at Columbus Circle in New York City. The event tour circuit also includes stops in Ohio, Michigan, Texas and California.

“We know the Robert Graham gentleman has the appetite for these tailored and limited set of pieces. The unique offerings of ‘R’ will serve to build upwards on his current collection of Robert Graham fashion styles and will expand his connection and spend with the brand,” added Michael Buckley, chief executive officer, Differential Brands Group, which owns Robert Graham. “This is a new growth opportunity for Robert Graham to provide our customer with traditional styling yet more subtle details.”