ROBERT GRAHAM TAPS DUSTIN POIRIER FOR CAPSULE
Robert Graham has launched a new capsule with UFC superstar Dustin Poirier ahead of his highly anticipated UFC lightweight contest against Conor McGregor on Saturday, January 23rd in Abu Dhabi.
The capsule collection features two limited edition styles co-designed in partnership with Poirier including a Tie Headband ($34) featuring a front and center diamond emblem as well as a Graphic T-Shirt ($98) showcasing the iconic hanging boxing gloves imagery outfitted in Robert Graham’s signature print.
“Robert Graham is proud to support the kind of athlete he represents—a hard-working fighter with integrity, and his commitment to aligning athletes and superfans alike via charitable causes,” said Andrew Berg, president of Robert Graham. “The co-created special edition styles are meant to unify all sides of the ring.”
A percentage of sales from the capsule collection will benefit The Good Fight Foundation, a charity founded by Poirier and his wife Jolie committed to uplifting local communities and underserved populations.
“I partnered with Robert Graham, one of my wife’s and my favorite brands for color and personality, to raise awareness for The Good Fight Foundation,” added Poirier. “I challenge my fellow fighters, the UFC community, friends, family, and superfans alike to sport this t-shirt and headband and fight the good fight with me.”
The Robert Graham x The Good Fight collection is available to purchase now online and at select Robert Graham stores.