ROC NATION’S PAPER PLANES LABEL DEBUTS COLLECTION WITH AC MILAN
Paper Planes, a premium lifestyle apparel and accessories line and the official apparel brand of Roc Nation, is teaming up with Italian football club AC Milan on a seven-piece capsule collection.
The new AC Milan x Paper Planes collection features a short-sleeve tee, hoodie, jacket, socks, track jacket, track pant, and a snapback cap. The range retails between $18 and $415.
“This partnership with Paper Planes, a dynamic brand which sits at the intersection of fashion and culture, is another important step on our journey to position AC Milan as a diverse and relevant lifestyle brand that excites and inspires,” said Casper Stylsvig, chief revenue officer at AC Milan. “Our brands are linked to two cities in Milan and New York that are global symbols of progress and style, and by our commitment to sharing the values of inclusiveness, creativity and innovation with future generations around the world.”
“‘The Paper Plane Teaches You To Imagine’ isn’t just a mantra, it’s a way of life, and our partnership with AC Milan embodies just that,” added Emory Jones, co-founder of Paper Planes. “Whether you grew up with the Milan Cathedral as your backdrop or riding bikes across the Brooklyn Bridge… We’re all connected by that wish to be spiritually airborne. To let our dreams take us to the places we can’t walk to. This collection merges the AC Milan & Paper Planes worlds on the strength of that message, and we can’t wait for it to take flight.”
“A pivotal part of global brand growth is capturing the lifestyle audience and Paper Planes are the perfect vehicle for AC Milan to introduce themselves to these new consumers,” said Michael Yormark, co-CEO of Roc Nation Unified. “A lot of hard work has gone into the design to capture the essence and spirit of both New York City and Milan, and the entire company is thrilled with the outcome.”
The collection drops exclusively on store.acmilan.com internationally and paperplane.shop in the U.S. on December 11th, 2020, as well as AC Milan retail stores Casa Milan and San Babila.